How Wendy Phaneuf Became an Expert on Employee Loyalty
Wendy Phaneuf has worked exclusively in the field of Management and Leadership Development since 1991. Over these 15 years, she observed a trend — a damaging trend of changing employee attitudes. Gone are the days of loyalty — on both sides of the leader-employee relationship. Organizations are bombarded with competitive pressures and constant change, and employees are increasingly insecure, cynical and skeptical. “What’s in it for ME?” is quickly becoming the standard response to leaders struggling to motivate staff and to break negative cycles of mistrust and poor employee performance.
The reasons for and complexities surrounding this trend fascinated Wendy and motivated her to become immersed in the literature, research and readings around this subject. Today, her professional activities center exclusively on this emerging area of leadership development.
Why Wendy Phaneuf is So Passionate About this Subject?
Let’s face it — we’ve all been there at one point or another. As employees, we’ve worked for great leaders and endured lousy bosses. As leaders, we have had our share of uncommitted employees as well as those who are self-motivated, results-oriented initiators.
What is a leader to do? Your job is to motivate employees to meet the goals of the organization while managing all the resources available. The responsibility for reaching the delicate balance of organizational realities and employee needs rests squarely on your shoulders.
Wendy has been there — as a leader AND as an employee. She understands what it’s like to feel devalued as an employee and has struggled to engage staff in meeting goals. Her work affords her the opportunity to work with people at all levels of organizations to create great places to work. Places where people can thrive. Places where people can succeed.
How Wendy Phaneuf Helps Leaders and Their Organizations
Wendy encounters many leaders who speak of their failed attempts at bridging the trust gap and encouraging employees to participate actively in the process of meeting the organization’s goals. In all but rare cases, these well-intentioned leaders didn’t need to be “sold” on the idea of building better working relationships with their employees — they simply need to know HOW.
Most leaders know they can always improve in some areas. What many are missing are the practical relationship building, people management and communication techniques that tap into the desire of every employee to feel a valued part of the organization.
This need is precisely what Wendy Phaneuf's work is about. Regardless of the cause of the poor employee morale, it exists to some degree in every organization. And because it exists, it holds us hostage — and costs us money in lost productivity, gaps in customer service and unrealized potential.
It’s a given that employees who trust their leaders and feel valued can drive organizational results. In this website, Wendy Phaneuf will share what she believes to be the most powerful techniques a leader can use to establish a working environment based on trust. In doing so, it is her hope that you implement some of these practical ideas and that you and your employees begin to realize the untapped potential in your organization.
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