Progressive companies are masterfully using employee satisfaction surveys to understand how their employees are affected across many aspects of their work life – from overall job satisfaction to causes of job stress.
Strategic use of employee surveys can provide great benefits. Valuable information can be collected, providing leaders with a sense of how initiatives and changes will be perceived and adopted by employees. The responses can guide the development of strategic plans or goal setting, and can identify areas requiring support, improved technology, or restructuring.
Not only do leaders gain valuable information from employee satisfaction surveys – valuable employee connections can also be achieved. Employees who provide their opinions and see leaders responding to their input will be more open to share their ideas and feedback in future surveys. Research validates that employees who feel that their opinions matter are more engaged, motivated, and content with their work situations and are more likely to contribute and be loyal to their employers.
Employee satisfaction surveys can provide insight into how employees feel about a number of aspects of the organization, including:
Overall job satisfaction
Effectiveness of new equipment or processes
Team productivity and relationships
Quality of performance feedback
Supervisory direction and guidance
Training and development
Career advancement process and opportunities
Pay and benefits (including incentives)
Human resource policies
Level and cause of job stress
The responses collected can assist leaders in deciding how to best distribute time and resources. For example, your organization may be using bonuses to increase productivity while what employees really value is to have flexibility in their time off. If this incentive can be accommodated as an alternative, greater satisfaction and productivity will result.
Responses can also uncover the root of organizational issues. Perhaps your organization is experiencing a high level of frustration and errors by employees. You may learn that employees do not have the information they require to serve customers effectively. The survey findings can help you determine a more effective way of communicating and sharing the necessary information.
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Wendy Phaneuf is a professional speaker and author and a global expert in employee motivation and retention. Wendy is also the Founder of The Training Source and www.LeadingforLoyalty.com — a one-stop information source that helps leaders and their organizations enhance employee motivation and retention.
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