Boost Employee Motivation,
Morale and Loyalty!



Creating work environments where employees and leaders thrive is our business. For over 10 years, The Training Source has been helping leaders and organizations achieve powerful business results by tapping into the most powerful resource — employee motivation.

It’s no secret that engaged and motivated employees drive an organization’s productivity, profitability, and customer satisfaction. In the ever changing workplace, the challenge for most organizations is finding the key to employee motivation and loyalty…and that’s where The Training Source and its Leading for Loyalty strategy come in.

Leading for Loyalty is your source for employee motivation and retention tools, training, and resources. The Training Source’s Managing Director, Wendy Phaneuf, and our team of leadership and retention experts have developed articles, assessments, and tools to help you identify and address gaps in motivating and retaining employees.

Wendy Phaneuf, Managing Director of The Training Source
and Internationally Recognized Expert in
Employee Motivation and Retention


The Leading for Loyalty principles outlined here will help you to boost performance, enhance morale, and tap into the power of motivating employees. Be sure to visit often to stay up to date with new developments in our Leading for Loyalty strategy.

For more information on how you can enhance employee motivation and implement the Leading for Loyalty strategy in your organization, contact The Training Source today!


New on Leading for Loyalty...
Keep up to date with what's new on Leading for Loyalty!
Leading for Loyalty Blog
A community to share best practices, strategies, and links to articles and valuable resources for those who wish to create work environments where employees and leaders thrive!
Employee Motivation Articles
Access our library of employee motivation articles to gain valuable strategies and ideas to boost motivation, productivity, and morale.
Business Tips and Strategies for Thriving in Changing Times
Get expert business tips and strategies for thriving in changing times. Read our publication Survival of the Fittest.
Employee Motivation Services — the Leading for Loyalty Suite
Learn about customized employee motivation services that will equip your organization to boost productivity, engagement, and commitment.
Employee Onboarding Resource Center
Resources for new employee onboarding — employee onboarding guide, onboarding programs, and practical tools for retaining new hires.
Employee Team Building Resource Center
Everything you need for employee team building — resources, samples, assessments, articles and practical tools.
Employee Evaluation and Survey Resource Center
Employee evaluation and survey resources — articles, information, practical tools.
Leadership Executive Coaching
Leadership and Executive Coaching — Learn more about our leadership coaching provided in Winnipeg, Manitoba, and across Canada and North America.
Human Resources Consultant — Wendy Phaneuf
Wendy Phaneuf and our team of human resources consultants can help you develop effective programs and processes, leading your organization to success.
Identifying the Communication Styles of Your Team
The Connections Personal Style Assessment makes identifying the communication styles of your team, employees, and co-workers easy and affordable!
Free Employee Assessments
Download free employee assessments, employee survey samples, and appraisal tools.
Motivational Speaker — All About Wendy!
Planning a conference or meeting? Wendy Phaneuf is a memorable and engaging motivational speaker!
Leadership Books to Inspire and Challenge!
We highly recommend these leadership books to inspire and challenge you.
Custom Employee Training and Consulting Services
We offer our clients custom employee training and consulting services to help bridge the organizational gap.
Links and Resources
Website links and resources we recommend to assist you in boosting employee motivation and retention.
How to Motivate Staff
Get your free report and learn how to motivate staff for increased motivation, productivity, engagement, and retention.
About Wendy Phaneuf
How Wendy Phaneuf became a leading international expert in employee motivation and retention.
Welcome to the Leading for Loyalty Store!
The LFL Store offers the tools and resources you need to help you boost employee motivation, morale, and loyalty!
Contact Us - Send Questions and Comments to Wendy
Please contact us to learn more about how The Training Source can help you enhance employee motivation and retention.
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